Did you miss these top posts for 2013? It’s not too late to check them out!
Did you miss any of our best posts during 2013?
You can catch up here – these seven posts were particularly popular with Marketing Advantage readers.
(And we’d love to know what your favorite Marketing Advantage post was in 2013. Just leave a quick comment below to tell us.)
Consultants can benefit from these social media tips as reported in the WSJ’s Small Business Report
Today’s Wall Street Journal Small Business Report offered some excellent social media advice that consultants can apply to marketing their own practices:
What are hashtags and why should businesses use them in their social media? Find out in this post.
“What is a hashtag and how do I use it?”
This is a question I often get during my Getting Started in Social Media talk. Here’s what you need to know about hashtags and how to use them effectively.
Small businesses can get free resources to support their growth during Small Business Month.
You’ve probably heard of Small Business Saturday…it’s the day dedicated to supporting local small businesses by giving them the attention they need and deserve. The movement, started by American Express, has inspired thousands of Americans to shop local small businesses on the Saturday after Thanksgiving. Small Business Saturday has had a big impact on small businesses since its inception. Last year, for instance, consumers spent an estimated $5.5 billion dollars with local retailers on that one day.
by Guest Contributor Susan M. Krien, Happenstance Creations
Custom notecards, such as this one for Chameleon Resumes, can help you build your company’s brand as well as client relationships.
Our world of electronic gadgets and technology has a major impact on how we communicate with each other. Speed and efficiency are of the utmost importance, but where is the personal touch in all of this?
Emails are great for getting business done: confirming and setting appointments, sending documents, following up, but do little to enhance the business relationship.
Content marketing can be more cost effective than advertising, IF you learn the Do’s and Don’ts of effective CM.
The Financial Post ran an excellent column online about the do’s and don’ts of content marketing. If you’re still unfamiliar with this type of marketing, think of it as continually providing interesting and helpful content such as FAQs, white papers, online communities, etc. to your prospects. Such content is not an overt, pushy sales pitch and can be more cost effective than traditional advertising.
If you use social media sites, make sure you aren’t putting yourself at risk!
Take these steps to protect your social media accounts
Various media sources have reported that Twitter was recently breached and login credentials for 15,000 users have been leaked. The leaked information included user IDs and associated tokens, which are used to connect Twitter accounts to third party applications.
Twitter and Facebook aren’t a waste of time for consultants, according to recent studies
The recent Institute of Management Consultants buzz about consulting firms and social media was about how consultants are using Twitter and Facebook in their practices. Here’s the scoop as reported by IMC in its C2M Connections e-newsletter:
If you want to maximize the return on your marketing investment, consider adding content marketing to your marketing arsenal. According to a recent article and infographic from Demand Metric, potential customers and clients respond more favorably to content than they do to advertising.
In my latest Career Corner article for Chemical Engineering Progress magazine, I share my experience and that of other chemical engineers who transitioned from a senior engineer’s position to a managerial role. I also interview Mike Martorella, senior executive coach and founder of MMI Communication. Mike offers advice and counsel on how an engineer can transition successfully to management without crashing and burning. One crucial insight: start by changing your mindset.