How To Drive Donations with Hallmark Holidays
Guest post by Jeremy Silverstein Your nonprofit or charitable organization may receive as much as 25 to 50 percent of your annual donations between October and December. These donations are helpful, but your organization needs support all year to stay in the black. Learn specific ways to leverage six Hallmark holidays and increase donations year-round. Tap Into […]
5 Steps to Developing Your New Content Marketing Strategy
How do you unify efforts when you have different team members, initiatives, and strategies for your blog, email and social media marketing? You need to come up with a content marketing strategy that accounts for each channel. Following these five steps will help you create a cohesive marketing plan.
4 Tips to Make Your Content Marketing Stand out
Every B2B company needs a solid content strategy, including a social media strategy. This is the age of what social media-marketing expert Mark Schaefer refers to as content shock — where there is so much content that it overwhelms readers.
5 Steps to Improve Your Content Marketing Strategy
Brand awareness is essential for the success of small businesses and startups. Done right, successful content marketing will not only generate more revenue for your small business or startup, but it will also help your brand build credibility, authority and thought leadership in your industry, which benefits your entire company all around, everything from building […]
5 Videos to Improve Your Networking Skills in the New Year
Is your New Year’s resolution to improve your networking skills? These 5 videos will help you establish lasting connections and get the most out of networking events.
Is Your Business Missing out on Mobile?
I’ve had small business owners – especially those who own professional service firms – ask me: “Why should we invest in a mobile-friendly website? We get all our business from word of mouth anyway.”
My Top 15 Marketing Tweets of 2016
At Advantage Marketing, we want to help you stay aware of the latest in marketing, so that you can grow your business. These 2016 Tweets offer timely advice and insights. What Your Small Business Should Do To Look Like A Social Media Pro Learning how to use a wider range of social media tools can help […]
What Does Your Logo Say about Your Business?
When I start developing a marketing program for a new client, the first thing we tackle is branding. This often means creating or updating their firm’s logo. Here’s what I tell new clients about branding…
The Marketing Advantage Named Best Small Business Marketing Blog 2016
We are pleased to announce that The Marketing Advantage blog has received the award for Best Small Business Marketing Blogs 2016.
Why Should Your Small Business Conduct Market Research?
Recently, a CEO of a mid-sized firm, for whom Advantage Marketing had proposed a much-needed market research project, asked how he should justify the project to his Board of Directors. Here’s what I told him: