More Career Corner Insights: Transitioning to Management Successfully

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More Career Corner Insights: Transitioning to Management SuccessfullyIn my latest Career Corner article for Chemical Engineering Progress magazine, I share my experience and that of other chemical engineers who transitioned from a senior engineer’s position to a managerial role. I also interview Mike Martorella, senior executive coach and founder of MMI Communication. Mike offers advice and counsel on how an engineer can transition successfully to management without crashing and burning. One crucial insight: start by changing your mindset.

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Want More Results from Your Call to Action? Get on the Action Train!

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Want More Results from Your Call to Action? Get on the Action Train!

Better calls to action start with understanding the action train. Here’s what you need to know.

At Advantage Marketing, we work with clients to develop a call to action for each content item we create together – whether it is a website page, white paper, blog post, webinar, or video. Calls to action offer a prospect a next step. For instance, if someone is on your website, good calls to action can be to register for a free assessment or to download a whitepaper or eBook with valuable content. Calls to action serve to bring the prospect along through what we marketers call “Know – Like – Trust,” so that they view you as a credible expert and become comfortable with the thought of buying from you.

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For Best Results, Just Add Video

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For Best Results, Just Add Video

Small businesses can boost their lead generation by adding video to their marketing mix – and they don’t need to resort to grumpy cats

My kids are hooked on YouTube. Even my husband is on YouTube almost every night. Turns out my family is not alone. YouTube, the leading Internet-based video distribution platform, gets over 1 billion unique visitors per month.  People are watching a staggering 6 billion hours of YouTube videos every 30 days — which is almost one hour for every person on Earth. Not surprisingly, YouTube reaches more U.S. adults ages 18-34 than any cable network, according to Nielsen ratings, and not all of them are watching Grumpy Cat videos.

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