Entries by Loraine Kasprzak

Is There a Book in Your Future?

By Loraine Kasprzak, MBA Is writing a book on your to-do list? Many of my clients have the knowledge and expertise to write a book, not to mention great book ideas swirling around in their heads. But writing a book can be a daunting task, so I was I was glad to attend a recent […]

All or Nothing at All

Why your commitment to Facebook makes all the difference By Christian DeGobbi I believe Frank Sinatra put it perfectly.  In life, whether it be personally or professionally, either you give it all you got or don’t bother.  To quote the master crooner, “There ain’t no in-between.”  When it comes to Facebook, this could not be […]

Building Local Word-of-Mouth for Your Business

By Loraine Kasprzak, MBA Kathy Fulton, owner and lead graphic designer for KC Creative, Inc., has been a friend and colleague of mine for more years than either of us can remember. She’s a master juggler – she manages her business, raises a family, and still finds time to train for triathlons. But even someone […]

15 Tips for Creating Engaging Content

By Loraine Kasprzak, MBA Content rules. Whether you’re tweeting, writing blog posts, or contributing to a LinkedIn group discussion, it is content that drives conversations and connects your professional services firm to its social network. But creating content that your audience will want to read can be challenging.