By Loraine Kasprzak, MBA Is writing a book on your to-do list? Many of my clients have the knowledge and expertise to write a book, not to mention great book ideas swirling around in their heads. But writing a book can be a daunting task, so I was I was glad to attend a recent […]
Why your commitment to Facebook makes all the difference By Christian DeGobbi I believe Frank Sinatra put it perfectly. In life, whether it be personally or professionally, either you give it all you got or don’t bother. To quote the master crooner, “There ain’t no in-between.” When it comes to Facebook, this could not be […]
Author Deborah Bailey has used electronic books to promote her thriving writing and communications coaching practice. In this post, she shares some of her ideas for using eBooks to promote your business.
By Loraine Kasprzak, MBA Here are 7 of the tips I’m sharing now with Advantage Marketing clients for getting more out of Twitter – whether it be more newsletter subscribers, blog readers, Facebook “likes”, or face-to-face meetings.
By Loraine Kasprzak, MBA Kathy Fulton, owner and lead graphic designer for KC Creative, Inc., has been a friend and colleague of mine for more years than either of us can remember. She’s a master juggler – she manages her business, raises a family, and still finds time to train for triathlons. But even someone […]
Maura Yost must have been born with a BlackBerry in her hand. As a 20-something IT professional, she navigates Facebook, LinkedIn, and other social networking sites with the ease typical of Generation Y. Recently I asked Maura to share some of her tips from the 5+ years she’s been involved in social networking. Her insights are relevant for […]
By Loraine Kasprzak, MBA Is your same-old marketing getting the same old results? Here are the some of the ideas I’m sharing with Advantage Marketing clients to help them build a stronger marketing program in 2011:
By Loraine Kasprzak, MBA Content rules. Whether you’re tweeting, writing blog posts, or contributing to a LinkedIn group discussion, it is content that drives conversations and connects your professional services firm to its social network. But creating content that your audience will want to read can be challenging.
By Loraine Kasprzak, MBA In my last post, I wrote about how social media can help professional service firms become thought leaders for their target clients. I also talked about how to choose the most relevant social media for your firm.
By Loraine Kasprzak, MBA “How can we use social media?” That’s a question I often get from partners and owners of professional service firms. They think social media is something they should be paying attention to, yet they are unsure where to start, or even if they should start, using it.