My colleague Eileen Sinett is an expert at helping professionals develop as public speakers. In this post she shares best practices from her book, “Speaking that Connects”. If you are a professional who wants a marketing advantage, says Eileen, become as skilled a presenter as you are an expert in your field.
It happens to most business owners who start blogging. You start with good intentions and lots of ideas to write about. Then after the twenty-fifth post or so, you hit the wall. You’re out of ideas. Fortunately for those of us who regularly get writer’s block, Karol K, a contributor to Problogger.com, came up with […]
I became fascinated with the rise in hyperlocal media when Patch.com rolled into my home town of Westfield, NJ, two years ago. I recently met Mindy Scarlett, the new editor and publisher of the Scotch Plains/Fanwood edition of The Alternative Press, a rival to the Patch. I asked Mindy to share with The Marketing Advantage […]
Is your New Year’s resolution to grow your business and get more customers? You’re off to a great start! But where will you go from there? Do you know how to get more customers?
Inside of a ring or out, ain’t nothing wrong with going down. It’s staying down that’s wrong. – Muhammad Ali
The second annual Small Business Saturday® is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. Sponsored by American Express and supported by dozens of small business organizations, the event will be held on November 26 this year – the Saturday between Black Friday and Cyber Monday.
By Loraine Kasprzak, MBA I gave a talk recently to the Just Think B.I.G. Bernardsville, NJ, group about marketing tactics that attract customers. Many of the women business owners present knew their product or service really well, but didn’t always know how to attract the attention of prospective customers.
By Loraine Kasprzak, MBA This is the third in a series of posts based on my conversations about social marketing with Leslie Reiser, Program Director of Worldwide Digital Marketing for IBM General Business. Leslie and her team built IBM’s infoboom online community to collaborate with mid-market B2B companies. The community has since merged with other […]
By Loraine Kasprzak, MBA “I didn’t fail; I just found a thousand ways that didn’t work.” – Thomas Edison In my previous post, I highlighted how IBM uses digital and social marketing to build its online eminence (think: Watson on Jeopardy), leverage the intellectual capital of its 400,000 employees, and provide deep-level content for its target […]
By Loraine Kasprzak, MBA Watson. Big Blue. Lotus. What comes to mind when you read these words? Most of us associate them with IBM, the Fortune 50 technology and consulting company. What you might not associate with IBM is social media, but the company is going social in a big way. By 2012, 90-95% […]