Your marketing plan is the Holy Grail for getting prospects to KNOW, LIKE and TRUST you, and then TRY your product or service. Creating a plan may sound complicated – but don’t panic. These 5 simple rules can help you create one that leads to your marketing success:
I recently authored an article series on social media for professionals for the Career Catalyst section of Chemical Engineering Progress magazine. These articles are great resources, whether you are professional just starting out in social media, or a business owner who wants social media tips and techniques to grow your business. My philosophy is to keep it […]
What trends are fundamentally altering marketing? And what are the implications for small businesses and professional service firms? To finds out, I attended the NJ MarCom Summer Networking Event which featured a panel discussion on this very topic. In 5 Marketing Trends that Matter – Part 1, and Part 2, I discussed three hot marketing […]
In the previous post, we looked at hot marketing trend #1 – Use Stories to Cut the Clutter – presented by expert panelists at the NJ MarComm Summer Networking Event. Here are a two more of today’s most important marketing trends that were revealed during the discussion:
There’s a lot of chatter out there about the latest and greatest trends in marketing – much of it put out by marketers themselves. But what really matters? What are the BIG CHANGES that are fundamentally altering marketing? And what are the implications for small businesses and professional service firms?
Is summer a quiet time for your business? Then it’s time to rev up your lead generation machine! Put one or more of these proven marketing tactics to work now and start getting prospects to KNOW, LIKE, and TRUST your business and TRY your products or services. Remember: marketing is all about making selling easier […]
In Speaking that Connects: Decent and Excellent Are Not the Same, guest poster Eileen Sinett shared 10 best practices that can help you use public speaking to create a buzz around your professional service firm or small business. But did you know that you can get even more out of your speaking engagements? You can […]
In a recent post, I wrote about why it’s important to know your ideal customer. The next step to developing effective marketing – whether you’re using social media or more traditional marketing methods – is to create a clear and compelling core message that sets your business apart from your competitors.
“The aim of marketing… is to understand the customer so well the product or service sells itself.” – Peter Drucker
by Loraine Kasprzak Connections are important when you’re a business owner. As a marketing consultant, I enjoy helping other business owners connect and build their networks. Not too long ago I introduced the “two Debs” in my network to each other: Deb Palacio, managing partner for WebUndies.com, an Internet-based retailer of novelty loungewear and Deb […]