by Guest Contributor Susan M. Krien, Happenstance Creations Our world of electronic gadgets and technology has a major impact on how we communicate with each other. Speed and efficiency are of the utmost importance, but where is the personal touch in all of this? Emails are great for getting business done: confirming and setting appointments, sending […]
The Financial Post ran an excellent column online about the do’s and don’ts of content marketing. If you’re still unfamiliar with this type of marketing, think of it as continually providing interesting and helpful content such as FAQs, white papers, online communities, etc. to your prospects. Such content is not an overt, pushy sales pitch […]
If you use social media sites, make sure you aren’t putting yourself at risk! Various media sources have reported that Twitter was recently breached and login credentials for 15,000 users have been leaked. The leaked information included user IDs and associated tokens, which are used to connect Twitter accounts to third party applications.
The recent Institute of Management Consultants buzz about consulting firms and social media was about how consultants are using Twitter and Facebook in their practices. Here’s the scoop as reported by IMC in its C2M Connections e-newsletter:
If you want to maximize the return on your marketing investment, consider adding content marketing to your marketing arsenal. According to a recent article and infographic from Demand Metric, potential customers and clients respond more favorably to content than they do to advertising.
In my latest Career Corner article for Chemical Engineering Progress magazine, I share my experience and that of other chemical engineers who transitioned from a senior engineer’s position to a managerial role. I also interview Mike Martorella, senior executive coach and founder of MMI Communication. Mike offers advice and counsel on how an engineer can transition successfully to […]
At Advantage Marketing, we work with clients to develop a call to action for each content item we create together – whether it is a website page, white paper, blog post, webinar, or video. Calls to action offer a prospect a next step. For instance, if someone is on your website, good calls to action […]
My kids are hooked on YouTube. Even my husband is on YouTube almost every night. Turns out my family is not alone. YouTube, the leading Internet-based video distribution platform, gets over 1 billion unique visitors per month. People are watching a staggering 6 billion hours of YouTube videos every 30 days — which is almost […]
Must-have #7 in the 7 Marketing Plan Must-Haves is the marketing budget. We’re finding, however, that many small business owners are reluctant to set a budget. As a result, they’re taking a haphazard approach to marketing their company, if they’re marketing at all. The result? Their sales reps often have to work harder and longer […]
Selling to the C-Suite has changed dramatically in recent years. It’s no longer about knowing – and golfing – with the right people. Buyers expect more (and different) things from sales and service professionals.