In my latest Career Corner article for Chemical Engineering Progress magazine, I talk about the role branding plays in career success. Consider these common situations: You are up for a promotion only to learn the position went to a more highly visible coworker. Or perhaps you run an engineering consulting practice, and you lose a […]
Aujas, our California, New Jersey and India-based client, needed a lead generation and brand building strategy for the IBM Pulse conference and exhibit at the end of February. Teaming with their practice heads around the globe, Advantage Marketing brainstormed and developed their messaging, and then created display signage and service briefs to support their brand and promote their […]
By guest blogger Laura Carter So what exactly is Pinterest, how does it work, and why is it important to your small business? According to the insight firm Semiocast, Pinterest now has over 70 million registered users, 70% of which are active users in the U.S. These numbers have helped Pinterest join the likes of […]
Companies that live and breathe good business ethics experience several benefits, according to research reported in Consultants News (11/05/13). Such benefits include Goodwill and a strong reputation among customers Reduced risks and costs Expanded access to capital International respect Improved recruitment leading to lower retention costs.
Here’s another valuable and FREE resource I want to share with you that can help you attract and win more clients: Magnetic Marketing Tips. When you register to receive Magnetic Marketing Tips, every two weeks you’ll receive one short (I promise!) and fun email with a practical tip or insight that you can put to […]
Don’t ring in the New Year without a marketing plan in place that will help you grow your company. At Advantage Marketing, we’ve been working with clients who are deep into planning for 2014. Here’s some of the advice we’re sharing with them so that they stay on track:
Did you miss any of our best posts during 2013? You can catch up here – these seven posts were particularly popular with Marketing Advantage readers. (And we’d love to know what your favorite Marketing Advantage post was in 2013. Just leave a quick comment below to tell us.)
Today’s Wall Street Journal Small Business Report offered some excellent social media advice that consultants can apply to marketing their own practices:
“What is a hashtag and how do I use it?” This is a question I often get during my Getting Started in Social Media talk. Here’s what you need to know about hashtags and how to use them effectively.
You’ve probably heard of Small Business Saturday…it’s the day dedicated to supporting local small businesses by giving them the attention they need and deserve. The movement, started by American Express, has inspired thousands of Americans to shop local small businesses on the Saturday after Thanksgiving. Small Business Saturday has had a big impact on small […]