Effective email marketing tactics to use now Email marketing shows no signs of slowing down, according to an email marketing metrics report by MailerMailer, an email marketing software service. Email remains the top way individuals share information, and over 90% of Americans use it every day. One top email trend: mobile. ClickZ reports that four out of […]
I’ve been part of a Mastermind Group since 2012. A recent homework assignment was to write “our” story. Since I’m not one to be satisfied with a standard bio, here’s what I wrote: I’m not a Soup Nazi, but lately I’ve become obsessed with soup. Now soup may seem like a simple thing: you open […]
As a gift to my readers, I’m sharing the Career Corner columns I’m writing for Chemical Engineering Progress magazine. These articles are great resources, whether you are a young professional or are a mid-career expert. Business owners will find useful insights as well.
I recently had a conversation with a sales director of a New Jersey-based emerging tech firm. He asked me whether or not the company should be paying attention to branding. Here’s what I told him: Branding is a distillation – and often a visualization (think: logos) – of what your clients value about working with you. […]
At a recent Executive Exchange Inc. meeting, business owners talked about how they will boost their sales and marketing efforts in 2013. Here are some ideas that were discussed:
With so many NJ small businesses knocked flat by Hurricane Sandy, it’s easy for owners whose businesses are still up and running to forget that the holiday shopping season is on our doorstep. American Express is once again promoting Small Business Saturday, a day dedicated to supporting small businesses on what is typically one of the busiest shopping weekends of […]
Hurricane Sandy has devastated New Jersey’s small businesses. Many of Advantage Marketing’s small business clients have been affected, so I wanted to share this information about a conference call on Thursday, November 8 that will provide updates on NJ’s relief efforts for small businesses. Please tune in if you have been impacted!
In 5 Email Marketing Traps to Avoid, I talked about the five ways you can mess up your email marketing. But what are some of the steps you need to take to get it right? The first thing you need to do is to grow your email subscriber list. There are many ways to collect […]
My email was taking forever to download the other day, and then a newbie business owner’s 9MB email marketing newsletter – the equivalent of 215 typical email messages – slogged its way into my Inbox. I hit the “delete” key on that email faster than you could say “SPAM.” If you own a small business or […]
In last week’s post, I offered my 5 Simple Rules for Building a Marketing Plan for small businesses and professional service firms. This week, I’m sharing the top 7 elements you must include in your written plan, if you expect to be successful.