Entries by Loraine Kasprzak

GWACC Women’s Networking Event Draws a Crowd

The Greater Westfield Area Chamber of Commerce recently sponsored the Women to Women Networking Event at the Westwood in Garwood, NJ. This event, the second this year, was a great opportunity for women to network and visit with 20 different vendors. I was honored to be the speaker for the event and really enjoyed sharing […]

Join Me at the GWACC Small Business Expo

If it’s Fall, it’s time to start networking! Join me at the Greater Westfield Area Chamber of Commerce Small Business Fall Expo at The Westwood in Garwood on Wednesday, September 16th from 6-9 pm. This event is open to the public and will be a great time for learning about valuable resources in the area […]

7 Easy LinkedIn Profile Updates

We all know that LinkedIn is a great way to build your professional brand and connect with others. You probably already have added your work experience to your profile and gotten your recommendations – if for no other reason then LinkedIn routinely nags you about these items.

Busted! 7 Inbound Marketing Myths

Inbound marketing can be a powerful tactic for growing your business, so it’s surprising that more business owners don’t use it. But, according to HubSpot, there are some common misconceptions folks have about the how inbound works. Here are the top 7 of these myths – BUSTED!

5 of the Biggest SEO Myths

SEO, also known as Search Engine Optimization, is a big deal if you want to drive traffic to your website. But, according to HubSpot, there seem to be many myths around that can undermine your optimization efforts and may even affect how your rank in major search engines such as Google.