The Marketing Advantage Named Best Small Business Marketing Blog 2016
We are pleased to announce that The Marketing Advantage blog has received the award for Best Small Business Marketing Blogs 2016.
Author Archive for: lkasp
Entries by Loraine Kasprzak
Why Should Your Small Business Conduct Market Research?
Recently, a CEO of a mid-sized firm, for whom Advantage Marketing had proposed a much-needed market research project, asked how he should justify the project to his Board of Directors. Here’s what I told him:
Top 7 Best Marketing Reads for the Fall
Read any good marketing books lately? Here are 7 that you won’t want to miss.
My Top 10 Social Media Tweets for Small Business
Social Media has the power to transform your small business. But it can be complex and it’s tough to know where you should be focusing your efforts. My Top 10 Tweets will help you get it right.
Top 10 Marketing Automation Tweets for B2Bs and Small Businesses
Let’s face it: marketing can get awfully tedious, especially when you have to do the same tasks repeatedly. Marketing automation can be a lifesaver because it allows you to set up automated workflows that handle many admin or routine tasks, so you don’t have to. These marketing automation tips from my Twitter feed can help […]
5 Marketing Hacks You Need Now
It’s the middle of summer – the perfect time to try one or more of these five marketing hacks to refresh your marketing efforts!
My Top 10 Content Marketing Tweets for B2Bs
Content marketing is a powerful, but often underutilized marketing tactic for B2B firms. These Twitter posts share helpful tips for putting content marketing to work for your small or mid-size business.
My Top 10 Small Business Marketing Tweets
When you’re running a small business, you’re wearing many hats. These Top 10 tweets provide tips that can help make your marketing hat just a little easier to wear.
Union Catholic Business Networking Luncheon
I recently had the pleasure of attending and speaking at the Union Catholic Business Networking Luncheon. This second annual event took place at Shackamaxon Country Club in Scotch Plains, NJ, and featured a panel discussion moderated by Joe Connolly, WCBS Newsradio 880 Business Reporter. It was a fun opportunity for members of the business and […]
Marketing: Process or Patience?
My colleague and friend Eileen Sinett, CEO of Speaking that Connects, recently posted this about developing and executing a marketing plan. I couldn’t have said it better myself!