Does Social Media Fit in Your Professional Services Marketing Plan?
By Loraine Kasprzak, MBA
“How can we use social media?”
That’s a question I often get from partners and owners of professional service firms. They think social media is something they should be paying attention to, yet they are unsure where to start, or even if they should start, using it.
Do You Speak Twitter? Top 10 Twitter Terms You Should Know
An example of a Twitter timeline
By Loraine Kasprzak, MBA
If you are a business owner new to social media, you probably don’t have a lot of time to mess around learning each of the tools. Twitter, the free microblogging service, is probably the easiest to put to use quickly, and is helpful for sharing news about your company and establishing your brand.
Letting Your Customers Have Their Say
Establishing ongoing conversations with customers can benefit your company in more ways than one.
By Loraine Kasprzak, MBA
At my son’s track meet one Saturday, I got to talking to Alex Palacio, who is one of the track dads and also a partner in a web-based retail business called WebUndies.com.
“We have lots of customers,” Alex told me. “but we really don’t do much with them after the initial sale. We need to start building relationships with them.”
Clear and Simple Elevator Speeches Hook Prospects
by Loraine Kasprzak, MBA
Your stomach is clenched in fear, and you’ve broken out in a cold sweat. Are you sitting in the dentist’s chair, awaiting a root canal? No, you’re about to give your elevator speech and haven’t a clue what to say.
7 Secrets to Marketing in an Economic Downturn
Powerful ideas for getting more from your marketing
What’s Your Marketing ROI?
Analyzing ROI can reveal which tactics are working and which aren’t
By Loraine Kasprzak, MBA
A retired executive who is starting up a new company recently asked me, how does a business owner know if they are getting a return on their marketing investment?
Write a Killer White Paper to Build Immediate Credibility
Using white papers are a best practice for positioning you and your company as experts
A well written, compelling white paper that is thoughtfully promoted can build your company’s credibility.
By Loraine Kasprzak, MBA
Let Testimonials Sell for You
Add testimonials to your marketing mix and create instant credibility
Who doesn’t like to receive positive feedback from customers?
Hearing “The website you developed gives us a tremendous professional presence. It’s exactly what we’d hoped for,” or “Your insight helped us solidify and fine tune our message for our marketplace,” can give you a tremendous boost and let you know you’re serving your customers well.