Archive for category: Business

by Patrick Lefler

For small growing companies, customer development is the most important task to ensure survival. And this customer development process is all about understanding who you are selling to and why they want to by it. Noted author and entrepreneur Steven Gary Blank perhaps says it best when talking about the risks for these types of companies:

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By Loraine Kasprzak, MBA

Is writing a book on your to-do list? Many of my clients have the knowledge and expertise to write a book, not to mention great book ideas swirling around in their heads.

But writing a book can be a daunting task, so I was I was glad to attend a recent Institute of Management Consultants NJ Chapter meeting where the guest speaker was an expert not only on writing, but publishing and marketing books.

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Author Deborah Bailey has used electronic books to promote her thriving writing and communications coaching practice. In this post, she shares some of her ideas for using eBooks to promote your business.

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By Loraine Kasprzak, MBA

Kathy Fulton, owner and lead graphic designer for KC Creative, Inc., has been a friend and colleague of mine for more years than either of us can remember. She’s a master juggler – she manages her business, raises a family, and still finds time to train for triathlons. But even someone as high energy as Kathy was thrown for a loop when she had to relocate her business not once, but twice, in three years. After each move – from Chester, NJ, to Richmond, VA, in 2005 and then to St. Louis, MO, in 2008 – Kathy has had to re-establish her business in a town where her reputation and the quality of her work were unknown.

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By Loraine Kasprzak, MBA

Is your same-old marketing getting the same old results? Here are the some of the ideas I’m sharing with Advantage Marketing clients to help them build a stronger marketing program in 2011:

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