The Secret to Business Growth: Know Your Ideal Customer
“The aim of marketing… is to understand the customer so well the product or service sells itself.” – Peter Drucker
Connect Like an Entrepreneur
by Loraine Kasprzak
Connections are important when you’re a business owner. As a marketing consultant, I enjoy helping other business owners connect and build their networks. Not too long ago I introduced the “two Debs” in my network to each other: Deb Palacio, managing partner for WebUndies.com, an Internet-based retailer of novelty loungewear and Deb Bailey, author, Internet radio host, and entrepreneur at DBC Communications.
Speaking that Connects: Decent and Excellent Are Not the Same
My colleague Eileen Sinett is an expert at helping professionals develop as public speakers. In this post she shares best practices from her book, “Speaking that Connects”. If you are a professional who wants a marketing advantage, says Eileen, become as skilled a presenter as you are an expert in your field.
More about Blogging: What Should I Write?
Wondering what you should blog about? This post can help.
It happens to most business owners who start blogging. You start with good intentions and lots of ideas to write about. Then after the twenty-fifth post or so, you hit the wall. You’re out of ideas.
Fortunately for those of us who regularly get writer’s block, Karol K, a contributor to Problogger.com, came up with an extensive list of the different types of blog articles.
Hyperlocal Is the New Reality
I became fascinated with the rise in hyperlocal media when Patch.com rolled into my home town of Westfield, NJ, two years ago. I recently met Mindy Scarlett, the new editor and publisher of the Scotch Plains/Fanwood edition of The Alternative Press, a rival to the Patch. I asked Mindy to share with The Marketing Advantage readers her views on hyperlocal media and its role in reporting local news.
Is Your New Year’s Resolution to Get More Customers?
If your goal is to get more customers in 2012, this January 11, 11:30AM webinar is for you
Is your New Year’s resolution to grow your business and get more customers? You’re off to a great start!
But where will you go from there? Do you know how to get more customers?
2011’s Biggest Lesson: Resilience
Inside of a ring or out, ain’t nothing wrong with going down. It’s staying down that’s wrong.
– Muhammad Ali
Use Small Business Saturday to Promote Your Business
Amex offers free tools so you can take advantage of Small Business Saturday to promote your business
The second annual Small Business Saturday® is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. Sponsored by American Express and supported by dozens of small business organizations, the event will be held on November 26 this year – the Saturday between Black Friday and Cyber Monday.
7 Ideas for Attracting Customers
By Loraine Kasprzak, MBA
There are better ways to attract customers to your business.
I gave a talk recently to the Just Think B.I.G. Bernardsville, NJ, group about marketing tactics that attract customers. Many of the women business owners present knew their product or service really well, but didn’t always know how to attract the attention of prospective customers.
IBM and Social Media: 7 Tips for Midmarket Businesses
By Loraine Kasprzak, MBA
7 tips midsize businesses can apply to their social marketing
This is the third in a series of posts based on my conversations about social marketing with Leslie Reiser, Program Director of Worldwide Digital Marketing for IBM General Business. Leslie and her team built IBM’s infoboom online community to collaborate with mid-market B2B companies. The community has since merged with other IBM midsized business social media channels, including a Facebook page, LinkedIn group, etc.