Email marketing is a tried and true digital marketing channel. As other marketing trends come and go, email marketing remains a steady source of traffic and conversions but you must constantly innovate and evolve. Here are some tips for keeping things fresh: Read more
The secret to starting right in digital marketing is to focus on one goal, one type of content, and one social media channel at a time. Simple? You bet. Powerful? Like you wouldn’t believe. Let’s break it down.
One goal – If you don’t have goals in place for your digital marketing activities, you might as well not be doing it. Every time you start writing a blog post or composing a tweet ask yourself: Will this help me achieve my goal? Read more