How to Market Your Business with an eBook
Author Deborah Bailey has used electronic books to promote her thriving writing and communications coaching practice. In this post, she shares some of her ideas for using eBooks to promote your business.
7 Ways to Make Twitter Work for You Right Now
By Loraine Kasprzak, MBA Here are 7 of the tips I’m sharing now with Advantage Marketing clients for getting more out of Twitter – whether it be more newsletter subscribers, blog readers, Facebook “likes”, or face-to-face meetings.
Building Local Word-of-Mouth for Your Business
By Loraine Kasprzak, MBA Kathy Fulton, owner and lead graphic designer for KC Creative, Inc., has been a friend and colleague of mine for more years than either of us can remember. She’s a master juggler – she manages her business, raises a family, and still finds time to train for triathlons. But even someone […]
6 Tips from a ‘Gen Y’ Professional for Building Your Social Media Network
Maura Yost must have been born with a BlackBerry in her hand. As a 20-something IT professional, she navigates Facebook, LinkedIn, and other social networking sites with the ease typical of Generation Y. Recently I asked Maura to share some of her tips from the 5+ years she’s been involved in social networking. Her insights are relevant for […]
13 Ways to Level Up Your Marketing in 2011
By Loraine Kasprzak, MBA Is your same-old marketing getting the same old results? Here are the some of the ideas I’m sharing with Advantage Marketing clients to help them build a stronger marketing program in 2011:
15 Tips for Creating Engaging Content
By Loraine Kasprzak, MBA Content rules. Whether you’re tweeting, writing blog posts, or contributing to a LinkedIn group discussion, it is content that drives conversations and connects your professional services firm to its social network. But creating content that your audience will want to read can be challenging.
How Professional Service Firms Can Get Started in Social Media
By Loraine Kasprzak, MBA In my last post, I wrote about how social media can help professional service firms become thought leaders for their target clients. I also talked about how to choose the most relevant social media for your firm.
Does Social Media Fit in Your Professional Services Marketing Plan?
By Loraine Kasprzak, MBA “How can we use social media?” That’s a question I often get from partners and owners of professional service firms. They think social media is something they should be paying attention to, yet they are unsure where to start, or even if they should start, using it.
Do You Speak Twitter? Top 10 Twitter Terms You Should Know
By Loraine Kasprzak, MBA If you are a business owner new to social media, you probably don’t have a lot of time to mess around learning each of the tools. Twitter, the free microblogging service, is probably the easiest to put to use quickly, and is helpful for sharing news about your company and establishing […]
Letting Your Customers Have Their Say
By Loraine Kasprzak, MBA At my son’s track meet one Saturday, I got to talking to Alex Palacio, who is one of the track dads and also a partner in a web-based retail business called WebUndies.com. “We have lots of customers,” Alex told me. “but we really don’t do much with them after the initial […]