Hyperlocal Is the New Reality
I became fascinated with the rise in hyperlocal media when Patch.com rolled into my home town of Westfield, NJ, two years ago. I recently met Mindy Scarlett, the new editor and publisher of the Scotch Plains/Fanwood edition of The Alternative Press, a rival to the Patch. I asked Mindy to share with The Marketing Advantage […]
Is Your New Year’s Resolution to Get More Customers?
Is your New Year’s resolution to grow your business and get more customers? You’re off to a great start! But where will you go from there? Do you know how to get more customers?
2011’s Biggest Lesson: Resilience
Inside of a ring or out, ain’t nothing wrong with going down. It’s staying down that’s wrong. – Muhammad Ali
Use Small Business Saturday to Promote Your Business
The second annual Small Business Saturday® is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. Sponsored by American Express and supported by dozens of small business organizations, the event will be held on November 26 this year – the Saturday between Black Friday and Cyber Monday.
7 Ideas for Attracting Customers
By Loraine Kasprzak, MBA I gave a talk recently to the Just Think B.I.G. Bernardsville, NJ, group about marketing tactics that attract customers. Many of the women business owners present knew their product or service really well, but didn’t always know how to attract the attention of prospective customers.
IBM and Social Media: 7 Tips for Midmarket Businesses
By Loraine Kasprzak, MBA This is the third in a series of posts based on my conversations about social marketing with Leslie Reiser, Program Director of Worldwide Digital Marketing for IBM General Business. Leslie and her team built IBM’s infoboom online community to collaborate with mid-market B2B companies. The community has since merged with other […]
IBM’s Lessons Learned in Social Business
By Loraine Kasprzak, MBA “I didn’t fail; I just found a thousand ways that didn’t work.” – Thomas Edison In my previous post, I highlighted how IBM uses digital and social marketing to build its online eminence (think: Watson on Jeopardy), leverage the intellectual capital of its 400,000 employees, and provide deep-level content for its target […]
Big Blue Blogs? IBM Goes Social
By Loraine Kasprzak, MBA Watson. Big Blue. Lotus. What comes to mind when you read these words? Most of us associate them with IBM, the Fortune 50 technology and consulting company. What you might not associate with IBM is social media, but the company is going social in a big way. By 2012, 90-95% […]
Tips from an Internet Entrepreneur for Running a Successful Online Business
Entrepreneur and Advantage Marketing client Deborah Palacio was a guest recently on The Secrets of Success Women Entrepreneurs Radio program. Deb runs WebUndies.com,a business that she started in her basement in 1999, when few retailers were selling online. Today WebUndies is a $1.5 million business – and growing. The company sells licensed character underwear and […]
Expand Your Sales Opportunities with Co-Marketing
Wouldn’t it be nice to expand your selling opportunities at low cost, and without hiring extra sales people? You can, when you co-market your products or services with other businesses. When you cooperate with other businesses to promote your products and services jointly, you can reach more customers while sharing the cost. Co-marketing can also […]