Insights from the Career Corner
As a gift to my readers, I’m sharing the Career Corner columns I’m writing for Chemical Engineering Progress magazine. These articles are great resources, whether you are a young professional or are a mid-career expert. Business owners will find useful insights as well.
Building Your Company’s Brand
I recently had a conversation with a sales director of a New Jersey-based emerging tech firm. He asked me whether or not the company should be paying attention to branding. Here’s what I told him: Branding is a distillation – and often a visualization (think: logos) – of what your clients value about working with you. […]
23 Sales & Marketing Ideas for 2013
At a recent Executive Exchange Inc. meeting, business owners talked about how they will boost their sales and marketing efforts in 2013. Here are some ideas that were discussed:
Use Small Business Saturday to Get Your Business Going Again
With so many NJ small businesses knocked flat by Hurricane Sandy, it’s easy for owners whose businesses are still up and running to forget that the holiday shopping season is on our doorstep. American Express is once again promoting Small Business Saturday, a day dedicated to supporting small businesses on what is typically one of the busiest shopping weekends of […]
Superstorm Sandy Relief Efforts for New Jersey’s Small Business
Hurricane Sandy has devastated New Jersey’s small businesses. Many of Advantage Marketing’s small business clients have been affected, so I wanted to share this information about a conference call on Thursday, November 8 that will provide updates on NJ’s relief efforts for small businesses. Please tune in if you have been impacted!
Tips for Building Your Email Subscriber List
In 5 Email Marketing Traps to Avoid, I talked about the five ways you can mess up your email marketing. But what are some of the steps you need to take to get it right? The first thing you need to do is to grow your email subscriber list. There are many ways to collect […]
5 Email Marketing Traps You Must Avoid
My email was taking forever to download the other day, and then a newbie business owner’s 9MB email marketing newsletter – the equivalent of 215 typical email messages – slogged its way into my Inbox. I hit the “delete” key on that email faster than you could say “SPAM.” If you own a small business or […]
7 Marketing Plan Must-Haves
In last week’s post, I offered my 5 Simple Rules for Building a Marketing Plan for small businesses and professional service firms. This week, I’m sharing the top 7 elements you must include in your written plan, if you expect to be successful.
5 Simple Rules for Building a Marketing Plan
Your marketing plan is the Holy Grail for getting prospects to KNOW, LIKE and TRUST you, and then TRY your product or service. Creating a plan may sound complicated – but don’t panic. These 5 simple rules can help you create one that leads to your marketing success:
Social Media for Professionals – 4 More Resources
I recently authored an article series on social media for professionals for the Career Catalyst section of Chemical Engineering Progress magazine. These articles are great resources, whether you are professional just starting out in social media, or a business owner who wants social media tips and techniques to grow your business. My philosophy is to keep it […]