Twitter’s Been Hacked. Don’t Leave Yourself at Risk
If you use social media sites, make sure you aren’t putting yourself at risk! Various media sources have reported that Twitter was recently breached and login credentials for 15,000 users have been leaked. The leaked information included user IDs and associated tokens, which are used to connect Twitter accounts to third party applications.
How Consulting Firms Are Tweeting, Using Social Media
The recent Institute of Management Consultants buzz about consulting firms and social media was about how consultants are using Twitter and Facebook in their practices. Here’s the scoop as reported by IMC in its C2M Connections e-newsletter:
Content Marketing Outsells Advertising, Costs Less
If you want to maximize the return on your marketing investment, consider adding content marketing to your marketing arsenal. According to a recent article and infographic from Demand Metric, potential customers and clients respond more favorably to content than they do to advertising.
More Career Corner Insights: Transitioning to Management Successfully
In my latest Career Corner article for Chemical Engineering Progress magazine, I share my experience and that of other chemical engineers who transitioned from a senior engineer’s position to a managerial role. I also interview Mike Martorella, senior executive coach and founder of MMI Communication. Mike offers advice and counsel on how an engineer can transition successfully to […]
Want More Results from Your Call to Action? Get on the Action Train!
At Advantage Marketing, we work with clients to develop a call to action for each content item we create together – whether it is a website page, white paper, blog post, webinar, or video. Calls to action offer a prospect a next step. For instance, if someone is on your website, good calls to action […]
For Best Results, Just Add Video
My kids are hooked on YouTube. Even my husband is on YouTube almost every night. Turns out my family is not alone. YouTube, the leading Internet-based video distribution platform, gets over 1 billion unique visitors per month. People are watching a staggering 6 billion hours of YouTube videos every 30 days — which is almost […]
An Update on 7 Marketing Plan Must-Haves: Setting a Realistic Budget
Must-have #7 in the 7 Marketing Plan Must-Haves is the marketing budget. We’re finding, however, that many small business owners are reluctant to set a budget. As a result, they’re taking a haphazard approach to marketing their company, if they’re marketing at all. The result? Their sales reps often have to work harder and longer […]
6 Keys to Selling to the C-Suite – It Starts with Personal Brand & Thought Leadership
Selling to the C-Suite has changed dramatically in recent years. It’s no longer about knowing – and golfing – with the right people. Buyers expect more (and different) things from sales and service professionals.
Are Your Email Messages Getting Opened?
Effective email marketing tactics to use now Email marketing shows no signs of slowing down, according to an email marketing metrics report by MailerMailer, an email marketing software service. Email remains the top way individuals share information, and over 90% of Americans use it every day. One top email trend: mobile. ClickZ reports that four out of […]
Soup, or Why I Became an Entrepreneur
I’ve been part of a Mastermind Group since 2012. A recent homework assignment was to write “our” story. Since I’m not one to be satisfied with a standard bio, here’s what I wrote: I’m not a Soup Nazi, but lately I’ve become obsessed with soup. Now soup may seem like a simple thing: you open […]