7 Secrets to Marketing in an Economic Downturn
Powerful ideas for getting more from your marketing
What’s Your Marketing ROI?
Analyzing ROI can reveal which tactics are working and which aren’t
By Loraine Kasprzak, MBA
A retired executive who is starting up a new company recently asked me, how does a business owner know if they are getting a return on their marketing investment?
Write a Killer White Paper to Build Immediate Credibility
Using white papers are a best practice for positioning you and your company as experts
A well written, compelling white paper that is thoughtfully promoted can build your company’s credibility.
By Loraine Kasprzak, MBA
Let Testimonials Sell for You
Add testimonials to your marketing mix and create instant credibility
Who doesn’t like to receive positive feedback from customers?
Hearing “The website you developed gives us a tremendous professional presence. It’s exactly what we’d hoped for,” or “Your insight helped us solidify and fine tune our message for our marketplace,” can give you a tremendous boost and let you know you’re serving your customers well.