Audience engagement is the goal of these 7 easy to use Twitter tips
By Loraine Kasprzak, MBA
Here are 7 of the tips I’m sharing now with Advantage Marketing clients for getting more out of Twitter – whether it be more newsletter subscribers, blog readers, Facebook “likes”, or face-to-face meetings.
When KC Creative relocated cross-country, owner Kathy Fulton had to do more than move boxes. She had to build another local referral network.
By Loraine Kasprzak, MBA
Kathy Fulton, owner and lead graphic designer for KC Creative, Inc., has been a friend and colleague of mine for more years than either of us can remember. She’s a master juggler – she manages her business, raises a family, and still finds time to train for triathlons. But even someone as high energy as Kathy was thrown for a loop when she had to relocate her business not once, but twice, in three years. After each move – from Chester, NJ, to Richmond, VA, in 2005 and then to St. Louis, MO, in 2008 – Kathy has had to re-establish her business in a town where her reputation and the quality of her work were unknown.
Maura Yost must have been born with a BlackBerry in her hand. As a 20-something IT professional, she navigates Facebook, LinkedIn, and other social networking sites with the ease typical of Generation Y. Recently I asked Maura to share some of her tips from the 5+ years she’s been involved in social networking. Her insights are relevant for business owners and others who want to build their social media network. Here’s what Maura had to say:
Use these 13 ideas to help strengthen your marketing program in 2011
By Loraine Kasprzak, MBA
Is your same-old marketing getting the same old results? Here are the some of the ideas I’m sharing with Advantage Marketing clients to help them build a stronger marketing program in 2011:
Write as if you were having a conversation with the reader.
By Loraine Kasprzak, MBA
Content rules. Whether you’re tweeting, writing blog posts, or contributing to a LinkedIn group discussion, it is content that drives conversations and connects your professional services firm to its social network. But creating content that your audience will want to read can be challenging.
By Loraine Kasprzak, MBA
“How can we use social media?”
That’s a question I often get from partners and owners of professional service firms. They think social media is something they should be paying attention to, yet they are unsure where to start, or even if they should start, using it.
An example of a Twitter timeline
By Loraine Kasprzak, MBA
If you are a business owner new to social media, you probably don’t have a lot of time to mess around learning each of the tools. Twitter, the free microblogging service, is probably the easiest to put to use quickly, and is helpful for sharing news about your company and establishing your brand.
Establishing ongoing conversations with customers can benefit your company in more ways than one.
By Loraine Kasprzak, MBA
At my son’s track meet one Saturday, I got to talking to Alex Palacio, who is one of the track dads and also a partner in a web-based retail business called WebUndies.com.
“We have lots of customers,” Alex told me. “but we really don’t do much with them after the initial sale. We need to start building relationships with them.”
by Loraine Kasprzak, MBA
Your stomach is clenched in fear, and you’ve broken out in a cold sweat. Are you sitting in the dentist’s chair, awaiting a root canal? No, you’re about to give your elevator speech and haven’t a clue what to say.
