I had the opportunity to present “What’s the Big Deal about Blogging?” to the Institute of Management Consultants New Jersey Chapter. Many of the consultants who attended were new to blogging, so I shared the checklist below to help them get started.
by Loraine Kasprzak, MBA
Any one of these 10 marketing mistakes can derail your marketing — and your company’s growth.
$50,000 balloons and techies who can’t write are just two of the ways small business owners mess up their marketing, waste their money and then don’t achieve their business growth targets.
Here’s my top ten list of marketing mistakes business owners make:
The milkman knew that if you take care of the customer, the customer will take care of you.
by Loraine Kasprzak, MBA
My neighbor Stewart used to be a milkman with his own route through Westfield and the neighboring New Jersey towns. He’d get up at 1:00 AM every weekday to load his truck and make his deliveries, returning home by noon to wash the truck and do paperwork. Stew worked hard.
Stew and I were chatting at a neighbor’s party one Saturday evening and over a few drinks we got to talking about the challenges of running a business. Turns out the guy who bought Stew’s route had run the business into the ground. “He didn’t take care of his customers,” Stew declared.
Aujas, an Advantage Marketing client, is an information risk management firm knowledgeable about all things cyber-security related. I recently asked Karl Kispert, Aujas VP for Business Development, how social media users can protect themselves from scammers, especially on Facebook and LinkedIn. Here’s what Karl and his expert team had to say.
Technology Today host Rich Kazimir and I talked about how businesses can use social media to connect with customers
I was a guest last week on WDVR FM’s Technology Today radio broadcast. Host Rich Kazimir interviewed me about how small businesses can take advantage of social media. Here are some excerpts from our conversation.
Your best new customers can come from unexpected places – keep your eyes open for opportunities.
by Patrick Lefler
For small growing companies, customer development is the most important task to ensure survival. And this customer development process is all about understanding who you are selling to and why they want to by it. Noted author and entrepreneur Steven Gary Blank perhaps says it best when talking about the risks for these types of companies:
Email marketing isn’t going away, but author Deb Bailey thinks it’s time to rethink how you reach out to clients.
Has social media put an end to email? I doubt that we’re going to see email go away completely, but there are changes happening. Check your own communications to see what shifts you’re seeing. Based on what I’ve observed in my own business, I’ve come to these conclusions:
Writing a book can be a daunting task. These tips from an independent book publisher can make the process easier.
By Loraine Kasprzak, MBA
Is writing a book on your to-do list? Many of my clients have the knowledge and expertise to write a book, not to mention great book ideas swirling around in their heads.
But writing a book can be a daunting task, so I was I was glad to attend a recent Institute of Management Consultants NJ Chapter meeting where the guest speaker was an expert not only on writing, but publishing and marketing books.
Companies that are successful on Facebook make an effort to communicate frequently with fans — turning casual followers into brand advocates.
Why your commitment to Facebook makes all the difference
By Christian DeGobbi
I believe Frank Sinatra put it perfectly. In life, whether it be personally or professionally, either you give it all you got or don’t bother. To quote the master crooner, “There ain’t no in-between.” When it comes to Facebook, this could not be more true.
Author Deborah Bailey has used electronic books to promote her thriving writing and communications coaching practice. In this post, she shares some of her ideas for using eBooks to promote your business.