In the previous post, we looked at hot marketing trend #1 – Use Stories to Cut the Clutter – presented by expert panelists at the NJ MarComm Summer Networking Event. Here are a two more of today’s most important marketing trends that were revealed during the discussion:
Four panelists at the 2012 NJ MarComm Summer Networking meeting talked about the top marketing trends. Read this series of posts and find out what really matters in marketing today.
There’s a lot of chatter out there about the latest and greatest trends in marketing – much of it put out by marketers themselves. But what really matters? What are the BIG CHANGES that are fundamentally altering marketing? And what are the implications for small businesses and professional service firms?
29 proven tactics for building KNOW, LIKE, TRUST, and TRY
Is summer a quiet time for your business? Then it’s time to rev up your lead generation machine! Put one or more of these proven marketing tactics to work now and start getting prospects to KNOW, LIKE, and TRUST your business and TRY your products or services.
Remember: marketing is all about making selling easier – if not almost unneeded. Effective marketing eliminates the need for that pushy selling that so many of us dislike. That’s what these tactics can do for you:
Get more out of your speaking engagements when you follow these tips
In Speaking that Connects: Decent and Excellent Are Not the Same, guest poster Eileen Sinett shared 10 best practices that can help you use public speaking to create a buzz around your professional service firm or small business. But did you know that you can get even more out of your speaking engagements? You can get paid to speak!
A compelling core message sets your business apart, and attracts your ideal customers.
In a recent post, I wrote about why it’s important to know your ideal customer. The next step to developing effective marketing – whether you’re using social media or more traditional marketing methods – is to create a clear and compelling core message that sets your business apart from your competitors.
“The aim of marketing… is to understand the customer so well the product or service sells itself.” – Peter Drucker
by Loraine Kasprzak
Connections are important when you’re a business owner. As a marketing consultant, I enjoy helping other business owners connect and build their networks. Not too long ago I introduced the “two Debs” in my network to each other: Deb Palacio, managing partner for WebUndies.com, an Internet-based retailer of novelty loungewear and Deb Bailey, author, Internet radio host, and entrepreneur at DBC Communications.
My colleague Eileen Sinett is an expert at helping professionals develop as public speakers. In this post she shares best practices from her book, “Speaking that Connects”. If you are a professional who wants a marketing advantage, says Eileen, become as skilled a presenter as you are an expert in your field.
Wondering what you should blog about? This post can help.
It happens to most business owners who start blogging. You start with good intentions and lots of ideas to write about. Then after the twenty-fifth post or so, you hit the wall. You’re out of ideas.
Fortunately for those of us who regularly get writer’s block, Karol K, a contributor to Problogger.com, came up with an extensive list of the different types of blog articles.
I became fascinated with the rise in hyperlocal media when Patch.com rolled into my home town of Westfield, NJ, two years ago. I recently met Mindy Scarlett, the new editor and publisher of the Scotch Plains/Fanwood edition of The Alternative Press, a rival to the Patch. I asked Mindy to share with The Marketing Advantage readers her views on hyperlocal media and its role in reporting local news.