I recently had a conversation with a sales director of a New Jersey-based emerging tech firm. He asked me whether or not the company should be paying attention to branding. Here’s what I told him:
Branding is a distillation – and often a visualization (think: logos) – of what your clients value about working with you. A good brand sets you apart from the crowd in your prospects’ minds (this is also known as your brand’s strategic positioning).
Here’s how some NJ business owners will be boosting their sales & marketing in 2013
At a recent Executive Exchange Inc. meeting, business owners talked about how they will boost their sales and marketing efforts in 2013. Here are some ideas that were discussed:
This sign for Cranford-based WebUndies.com is an example of the free tools offered by American Express for Small Business Saturday on November 24.
With so many NJ small businesses knocked flat by Hurricane Sandy, it’s easy for owners whose businesses are still up and running to forget that the holiday shopping season is on our doorstep. American Express is once again promoting Small Business Saturday, a day dedicated to supporting small businesses on what is typically one of the busiest shopping weekends of the year.
Why not use this event to get your business focused back on sales?
Join the 11/8 conference call to learn about the relief efforts for NJ’s small businesses.
Hurricane Sandy has devastated New Jersey’s small businesses. Many of Advantage Marketing’s small business clients have been affected, so I wanted to share this information about a conference call on Thursday, November 8 that will provide updates on NJ’s relief efforts for small businesses. Please tune in if you have been impacted!
Follow these tips and grow your email marketing subscriber list responsibly.
In 5 Email Marketing Traps to Avoid, I talked about the five ways you can mess up your email marketing. But what are some of the steps you need to take to get it right?
The first thing you need to do is to grow your email subscriber list. There are many ways to collect subscribers, and you’ll want to be creative in building your list. But, as I pointed out in 5 Traps, not every email address that comes across your desk represents someone asking to be subscribed to your list.
Your customers already get too many emails. Make sure they want to receive yours by avoiding these 5 email marketing traps.
My email was taking forever to download the other day, and then a newbie business owner’s 9MB email marketing newsletter – the equivalent of 215 typical email messages – slogged its way into my Inbox.
I hit the “delete” key on that email faster than you could say “SPAM.”
If you own a small business or run a professional service firm, and you’re using email as part of your marketing strategy – get it right. Or else you risk annoying prospective customers and having your email blacklisted – which means Internet Service Providers (ISPs) will block every email you send.
Don’t just roll the dice when it comes to your marketing. Put these 7 marketing plan must-haves to work for you.
In last week’s post, I offered my 5 Simple Rules for Building a Marketing Plan for small businesses and professional service firms. This week, I’m sharing the top 7 elements you must include in your written plan, if you expect to be successful.
Follow these 5 simple rules for creating a successful marketing plan
Your marketing plan is the Holy Grail for getting prospects to KNOW, LIKE and TRUST you, and then TRY your product or service. Creating a plan may sound complicated – but don’t panic. These 5 simple rules can help you create one that leads to your marketing success:
Chemical Engineering Progress magazine recently ran my article series on social media for professionals.
I recently authored an article series on social media for professionals for the Career Catalyst section of Chemical Engineering Progress magazine. These articles are great resources, whether you are professional just starting out in social media, or a business owner who wants social media tips and techniques to grow your business.
My philosophy is to keep it simple. As a business owner or professional, you have a lot on your plate already. I write so that it’s easy for you to absorb and learn new social media and marketing tactics. Then it becomes very easy to put these ideas to work in your own business or professional career.
Read why marketing team members are wearing so many different hats today.
What trends are fundamentally altering marketing? And what are the implications for small businesses and professional service firms? To finds out, I attended the NJ MarCom Summer Networking Event which featured a panel discussion on this very topic. In 5 Marketing Trends that Matter – Part 1, and Part 2, I discussed three hot marketing trends: