Twitter and Facebook aren’t a waste of time for consultants, according to recent studies
The recent Institute of Management Consultants buzz about consulting firms and social media was about how consultants are using Twitter and Facebook in their practices. Here’s the scoop as reported by IMC in its C2M Connections e-newsletter:
If you want to maximize the return on your marketing investment, consider adding content marketing to your marketing arsenal. According to a recent article and infographic from Demand Metric, potential customers and clients respond more favorably to content than they do to advertising.
In my latest Career Corner article for Chemical Engineering Progress magazine, I share my experience and that of other chemical engineers who transitioned from a senior engineer’s position to a managerial role. I also interview Mike Martorella, senior executive coach and founder of MMI Communication. Mike offers advice and counsel on how an engineer can transition successfully to management without crashing and burning. One crucial insight: start by changing your mindset.
Better calls to action start with understanding the action train. Here’s what you need to know.
At Advantage Marketing, we work with clients to develop a call to action for each content item we create together – whether it is a website page, white paper, blog post, webinar, or video. Calls to action offer a prospect a next step. For instance, if someone is on your website, good calls to action can be to register for a free assessment or to download a whitepaper or eBook with valuable content. Calls to action serve to bring the prospect along through what we marketers call “Know – Like – Trust,” so that they view you as a credible expert and become comfortable with the thought of buying from you.
Small businesses can boost their lead generation by adding video to their marketing mix – and they don’t need to resort to grumpy cats
My kids are hooked on YouTube. Even my husband is on YouTube almost every night. Turns out my family is not alone. YouTube, the leading Internet-based video distribution platform, gets over 1 billion unique visitors per month. People are watching a staggering 6 billion hours of YouTube videos every 30 days — which is almost one hour for every person on Earth. Not surprisingly, YouTube reaches more U.S. adults ages 18-34 than any cable network, according to Nielsen ratings, and not all of them are watching Grumpy Cat videos.
Use these investment guidelines to set a marketing budget that will pay off in higher quality leads for your company.
Must-have #7 in the 7 Marketing Plan Must-Haves is the marketing budget. We’re finding, however, that many small business owners are reluctant to set a budget. As a result, they’re taking a haphazard approach to marketing their company, if they’re marketing at all. The result? Their sales reps often have to work harder and longer to close business.
Personal branding and thought leadership are among the 6 keys that can help you sell more effectively to the C-Suite.
Selling to the C-Suite has changed dramatically in recent years. It’s no longer about knowing – and golfing – with the right people. Buyers expect more (and different) things from sales and service professionals.
Effective email marketing tactics to use now
These tips, based on MailerMailer’s email metrics report, will help you use this powerful marketing tactic more effectively.
Email marketing shows no signs of slowing down, according to an email marketing metrics report by MailerMailer, an email marketing software service. Email remains the top way individuals share information, and over 90% of Americans use it every day. One top email trend: mobile. ClickZ reports that four out of 10 individuals regularly check email with a mobile device such as a smartphone or tablet.
I’ve been part of a Mastermind Group since 2012. A recent homework assignment was to write “our” story. Since I’m not one to be satisfied with a standard bio, here’s what I wrote:
I’m not a Soup Nazi, but lately I’ve become obsessed with soup. Now soup may seem like a simple thing: you open a can of Campbell’s – or if you’re fitness obsessed, Progresso Lite – and then pour it into a pot and heat. But when you make soup from scratch, it becomes a whole ‘nother ballgame. It is fresh with a deep flavor that’s way better than the canned stuff.
As a gift to my readers, I’m sharing the Career Corner columns I’m writing for Chemical Engineering Progress magazine.
These articles are great resources, whether you are a young professional or are a mid-career expert. Business owners will find useful insights as well.