Growing Your Consulting Practice
If you run your own consulting practice then read “Growing Your Engineering Consulting Practice” from Chemical Engineering Progress magazine for practical advice from established, successful consultants.
Canada’s New Anti-Spam Law May Impact Your Email Marketing
Guest post by Laura Carter
Canada is now taking action to control email spam. Effective July 1st, the Canadian Anti-Spam Law (CASL) requires businesses to obtain consent for sending “commercial electronic messages” to clients or prospective customers.
Test Your Social Media IQ!
Now that it’s summertime, we thought it might be fun to have a quick quiz about social media. Let us know in the comments section how you score!
Is Starting a Consulting Practice Right for You?
Are you thinking about starting a consulting practice? Get some practical tips for getting started by clicking on the above photo.
Are you considering starting your own consulting practice? If you are, then read my latest Career Corner article for Chemical Engineering Progress magazine.
Consulting can be a professionally and personally rewarding career choice, especially if you enjoy helping others. While “Is Starting a Consulting Practice Right for You? ” was written for chemical engineers who may be considering opening a technical or engineering consulting practice, the article has lots of good advice for anyone who is considering running their own consulting practice.
Twitter’s New Profile Layout
By guest blogger Laura Carter
Twitter profiles now have a new look, aimed at being more eye catching and customizable. This new layout is now available to everyone and according to Twitter, focuses on an “even easier” and “more fun” way to express yourself or your business. There are a lot of cosmetic changes, but the way that you use Twitter is basically the same. The new web profile lets you use a larger profile photo, prominently display your best tweets and more. Here’s what to expect from this new web profile.
Crush Your Competition for a Good Cause
You don’t need a fist this big to crush your competition. Just join us on May 20, at the Westfield, NJ, Crush Your Competition Workshop and support a good cause too!
New CRUSH Session: May 20th, 8:00-9:30AM!
Small business owners loved the Crush Your Competition Workshops we ran in back in March. Here’s what attendees said:
Crush the Competition in 2014
Join us in March for these workshops, which will help you get your business in order and crush the competition in 2014!
Join me for an expert panel discussion and workshop to learn what you can do to better position yourself for GROWTH!
Build Your Brand for Positive Career Impact
Can Jimmy Buffet’s brand help you build yours? Read this article and find out!
In my latest Career Corner article for Chemical Engineering Progress magazine, I talk about the role branding plays in career success.
Consider these common situations: You are up for a promotion only to learn the position went to a more highly visible coworker. Or perhaps you run an engineering consulting practice, and you lose a big bid to a better-known firm.
Lead Generation and Trade Show Marketing for an IT Client
Aujas, our California, New Jersey and India-based client, needed a lead generation and brand building strategy for the IBM Pulse conference and exhibit at the end of February. Teaming with their practice heads around the globe, Advantage Marketing brainstormed and developed their messaging, and then created display signage and service briefs to support their brand and promote their services.
How Can Your Small Business Benefit From Pinterest?
By guest blogger Laura Carter
So what exactly is Pinterest, how does it work, and why is it important to your small business? According to the insight firm Semiocast, Pinterest now has over 70 million registered users, 70% of which are active users in the U.S. These numbers have helped Pinterest join the likes of Twitter, Google, and Facebook in becoming a major player in the social media market.