If your goal is to get more customers in 2012, this January 11, 11:30AM webinar is for you
Is your New Year’s resolution to grow your business and get more customers? You’re off to a great start!
But where will you go from there? Do you know how to get more customers?
Inside of a ring or out, ain’t nothing wrong with going down. It’s staying down that’s wrong.
– Muhammad Ali
Amex offers free tools so you can take advantage of Small Business Saturday to promote your business
The second annual Small Business Saturday® is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. Sponsored by American Express and supported by dozens of small business organizations, the event will be held on November 26 this year – the Saturday between Black Friday and Cyber Monday.
By Loraine Kasprzak, MBA
There are better ways to attract customers to your business.
I gave a talk recently to the Just Think B.I.G. Bernardsville, NJ, group about marketing tactics that attract customers. Many of the women business owners present knew their product or service really well, but didn’t always know how to attract the attention of prospective customers.
By Loraine Kasprzak, MBA
7 tips midsize businesses can apply to their social marketing
This is the third in a series of posts based on my conversations about social marketing with Leslie Reiser, Program Director of Worldwide Digital Marketing for IBM General Business. Leslie and her team built IBM’s infoboom online community to collaborate with mid-market B2B companies. The community has since merged with other IBM midsized business social media channels, including a Facebook page, LinkedIn group, etc.
You can do social the hard way, or read these lessons learned by the IBM mid-market team
By Loraine Kasprzak, MBA
“I didn’t fail; I just found a thousand ways that didn’t work.” – Thomas Edison
In my previous post, I highlighted how IBM uses digital and social marketing to build its online eminence (think: Watson on Jeopardy), leverage the intellectual capital of its 400,000 employees, and provide deep-level content for its target audiences. This post resulted from my conversations with Leslie Reiser, Program Director of Worldwide Digital Marketing for IBM General Business.
By Loraine Kasprzak, MBA
Watson. Big Blue. Lotus. What comes to mind when you read these words? Most of us associate them with IBM, the Fortune 50 technology and consulting company. What you might not associate with IBM is social media, but the company is going social in a big way. By 2012, 90-95% of IBM’s marketing budget will be spent on social and digital tactics, including social and online media, blogging, online communities, and content delivery.
Deb Palacio started WebUndies in her basement, and grew it into a $1.5mm business. She shares insights for being successful online.
Entrepreneur and Advantage Marketing client Deborah Palacio was a guest recently on The Secrets of Success Women Entrepreneurs Radio program. Deb runs WebUndies.com,a business that she started in her basement in 1999, when few retailers were selling online. Today WebUndies is a $1.5 million business – and growing. The company sells licensed character underwear and loungewear at affordable prices with exceptional customer service.
You too can be a winner when you co-market your products and services with other businesses
Wouldn’t it be nice to expand your selling opportunities at low cost, and without hiring extra sales people? You can, when you co-market your products or services with other businesses.
When you cooperate with other businesses to promote your products and services jointly, you can reach more customers while sharing the cost. Co-marketing can also differentiate you from your competition because you can offer customers a richer buying experience.
by Christian DeGobbi, PCM
Simple tips for integrating Facebook in your company’s marketing
For businesses both large and small, integrating Facebook effectively into your marketing activities not only makes a lot of sense but can change the way your clients and prospects view your company.