Put these tips to work today to build your company’s Twitter presence and increase awareness of your brand.
Is Twitter in your marketing tool kit? It should be. Twitter allows your company to gain more traffic, gather more leads, and generate more customers. Here are some tips from HubSpot to help you make full use of what Twitter has to offer:
Check out these tools to help you make the most of your content marketing efforts.
Make the most of your content marketing efforts and strategies by using time-saving tools. These three will help you effectively manage your time and help you gain valuable insights into your competitor’s strategies:
We had the opportunity to team with TAG Online to help the Housing Partnership of New Jersey create a new website. The Housing Partnership is a nonprofit organization located in Dover, NJ, that provides assistance to families of modest means who want to buy and keep homes of their very own.
Today, you need both creative and analytical/technical components to your marketing plan, if you expect to be successful in engaging customers.
By guest blogger Laura Carter
When we think about marketing, we most often think of creativity, innovation, and visual appeal, traits that typically come from so-called “right-brained” thinkers. However, a new trend is taking over, where “left-brained” or analytical thinking is just as valued and respected in the marketing world.
Using the right metrics lets you track your social media campaigns and measure them against your business goals
My professional service firm and small business clients often ask me which social media metrics they should track. They often think that if they get a lot of Facebook “Likes” then their social media campaign was a success. Then they are surprised when “Likes” don’t turn into increased sales.
If you run your own consulting practice then read “Growing Your Engineering Consulting Practice” from Chemical Engineering Progress magazine for practical advice from established, successful consultants.
Guest post by Laura Carter
Canada is now taking action to control email spam. Effective July 1st, the Canadian Anti-Spam Law (CASL) requires businesses to obtain consent for sending “commercial electronic messages” to clients or prospective customers.
Now that it’s summertime, we thought it might be fun to have a quick quiz about social media. Let us know in the comments section how you score!
Are you thinking about starting a consulting practice? Get some practical tips for getting started by clicking on the above photo.
Are you considering starting your own consulting practice? If you are, then read my latest Career Corner article for Chemical Engineering Progress magazine.
Consulting can be a professionally and personally rewarding career choice, especially if you enjoy helping others. While “Is Starting a Consulting Practice Right for You? ” was written for chemical engineers who may be considering opening a technical or engineering consulting practice, the article has lots of good advice for anyone who is considering running their own consulting practice.
By guest blogger Laura Carter
Twitter profiles now have a new look, aimed at being more eye catching and customizable. This new layout is now available to everyone and according to Twitter, focuses on an “even easier” and “more fun” way to express yourself or your business. There are a lot of cosmetic changes, but the way that you use Twitter is basically the same. The new web profile lets you use a larger profile photo, prominently display your best tweets and more. Here’s what to expect from this new web profile.