Crush Your Competition for a Good Cause

Crush Your Competition for a Good Cause

You don’t need a fist this big to crush your competition. Just join us on May 20, at the Westfield, NJ, Crush Your Competition Workshop and support a good cause too!

New CRUSH Session: May 20th, 8:00-9:30AM!

Small business owners loved the Crush Your Competition Workshops we ran in back in March. Here’s what attendees said:

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Crush the Competition in 2014

Crush the Competition in 2014

Join us in March for these workshops, which will help you get your business in order and crush the competition in 2014!

Join me for an expert panel discussion and workshop to learn what you can do to better position yourself for GROWTH!

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Build Your Brand for Positive Career Impact

Build Your Brand for Positive Career Impact

Can Jimmy Buffet’s brand help you build yours? Read this article and find out!

In my latest Career Corner article for Chemical Engineering Progress magazine, I talk about the role branding plays in career success.

Consider these common situations: You are up for a promotion only to learn the position went to a more highly visible coworker. Or perhaps you run an engineering consulting practice, and you lose a big bid to a better-known firm.

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Lead Generation and Trade Show Marketing for an IT Client

Lead Generation and Trade Show Marketing for an IT Client

Aujas, our California, New Jersey and India-based client, needed a lead generation and brand building strategy for the IBM Pulse conference and exhibit at the end of February. Teaming with their practice heads around the globe, Advantage Marketing brainstormed and developed their messaging, and then created display signage and service briefs to support their brand and promote their services.

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How Can Your Small Business Benefit From Pinterest?

How Can Your Small Business Benefit From Pinterest?By guest blogger Laura Carter

So what exactly is Pinterest, how does it work, and why is it important to your small business? According to the insight firm Semiocast, Pinterest now has over 70 million registered users, 70% of which are active users in the U.S.  These numbers have helped Pinterest join the likes of Twitter, Google, and Facebook in becoming a major player in the social media market.

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Being Ethical Is Good Marketing – and More

Being Ethical Is Good Marketing - and More

Companies who do business ethically experience a host of benefits, including greater profitability

Companies that live and breathe good business ethics experience several benefits, according to research reported in Consultants News (11/05/13). Such benefits include

  • Goodwill and a strong reputation among customers
  • Reduced risks and costs
  • Expanded access to capital
  • International respect
  • Improved recruitment leading to lower retention costs.

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Attract More Customers to Your Business

Attract More Customers to Your Business

Register for the free Magnetic Marketing Tips newsletter and you’ll be attracting more customers in no time!

Here’s another valuable and FREE resource I want to share with you that can help you attract and win more clients: Magnetic Marketing Tips.

When you register to receive Magnetic Marketing Tips, every two weeks you’ll receive one short (I promise!) and fun email with a practical tip or insight that you can put to work immediately to help you grow your business.

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Here’s How to Grow in 2014

Here’s How to Grow in 2014

Here are some tips to help you stick to your marketing plan and grow your company in 2014.

Don’t ring in the New Year without a marketing plan in place that will help you grow your company. At Advantage Marketing, we’ve been working with clients who are deep into planning for 2014. Here’s some of the advice we’re sharing with them so that they stay on track:

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Don’t Miss Out: Read Our 7 Top Posts from 2013

Don’t Miss Out: Read Our 7 Top Posts from 2013

Did you miss these top posts for 2013? It’s not too late to check them out!

Did you miss any of our best posts during 2013?

You can catch up here – these seven posts were particularly popular with Marketing Advantage readers.

(And we’d love to know what your favorite Marketing Advantage post was in 2013. Just leave a quick comment below to tell us.)

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WSJ Social Media Insights Apply to Consultants Too

WSJ Social Media Insights Apply to Consultants Too

Consultants can benefit from these social media tips as reported in the WSJ’s Small Business Report

Today’s Wall Street Journal Small Business Report offered some excellent social media advice that consultants can apply to marketing their own practices:

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