What are hashtags and why should businesses use them in their social media? Find out in this post.
“What is a hashtag and how do I use it?”
This is a question I often get during my Getting Started in Social Media talk. Here’s what you need to know about hashtags and how to use them effectively.
Small businesses can get free resources to support their growth during Small Business Month.
You’ve probably heard of Small Business Saturday…it’s the day dedicated to supporting local small businesses by giving them the attention they need and deserve. The movement, started by American Express, has inspired thousands of Americans to shop local small businesses on the Saturday after Thanksgiving. Small Business Saturday has had a big impact on small businesses since its inception. Last year, for instance, consumers spent an estimated $5.5 billion dollars with local retailers on that one day.
by Guest Contributor Susan M. Krien, Happenstance Creations
Custom notecards, such as this one for Chameleon Resumes, can help you build your company’s brand as well as client relationships.
Our world of electronic gadgets and technology has a major impact on how we communicate with each other. Speed and efficiency are of the utmost importance, but where is the personal touch in all of this?
Emails are great for getting business done: confirming and setting appointments, sending documents, following up, but do little to enhance the business relationship.
Content marketing can be more cost effective than advertising, IF you learn the Do’s and Don’ts of effective CM.
The Financial Post ran an excellent column online about the do’s and don’ts of content marketing. If you’re still unfamiliar with this type of marketing, think of it as continually providing interesting and helpful content such as FAQs, white papers, online communities, etc. to your prospects. Such content is not an overt, pushy sales pitch and can be more cost effective than traditional advertising.
If you use social media sites, make sure you aren’t putting yourself at risk!
Take these steps to protect your social media accounts
Various media sources have reported that Twitter was recently breached and login credentials for 15,000 users have been leaked. The leaked information included user IDs and associated tokens, which are used to connect Twitter accounts to third party applications.
Twitter and Facebook aren’t a waste of time for consultants, according to recent studies
The recent Institute of Management Consultants buzz about consulting firms and social media was about how consultants are using Twitter and Facebook in their practices. Here’s the scoop as reported by IMC in its C2M Connections e-newsletter:
If you want to maximize the return on your marketing investment, consider adding content marketing to your marketing arsenal. According to a recent article and infographic from Demand Metric, potential customers and clients respond more favorably to content than they do to advertising.
In my latest Career Corner article for Chemical Engineering Progress magazine, I share my experience and that of other chemical engineers who transitioned from a senior engineer’s position to a managerial role. I also interview Mike Martorella, senior executive coach and founder of MMI Communication. Mike offers advice and counsel on how an engineer can transition successfully to management without crashing and burning. One crucial insight: start by changing your mindset.
Better calls to action start with understanding the action train. Here’s what you need to know.
At Advantage Marketing, we work with clients to develop a call to action for each content item we create together – whether it is a website page, white paper, blog post, webinar, or video. Calls to action offer a prospect a next step. For instance, if someone is on your website, good calls to action can be to register for a free assessment or to download a whitepaper or eBook with valuable content. Calls to action serve to bring the prospect along through what we marketers call “Know – Like – Trust,” so that they view you as a credible expert and become comfortable with the thought of buying from you.
Small businesses can boost their lead generation by adding video to their marketing mix – and they don’t need to resort to grumpy cats
My kids are hooked on YouTube. Even my husband is on YouTube almost every night. Turns out my family is not alone. YouTube, the leading Internet-based video distribution platform, gets over 1 billion unique visitors per month. People are watching a staggering 6 billion hours of YouTube videos every 30 days — which is almost one hour for every person on Earth. Not surprisingly, YouTube reaches more U.S. adults ages 18-34 than any cable network, according to Nielsen ratings, and not all of them are watching Grumpy Cat videos.